Logo is a graphical mark, symbol, styled name or anything that used to identify company, organization, product, influencer or brands. So basically brands are recognized by their logo’s, so it must have powerful symbolic association that can be connected with peoples memory. Here are few charecterstics that your Logo must poses;
Simple – It’s easy to recognize by the peoples as they see them.
Scalable – A Logo should look good even after scaled up or down.
Versatile – Be it digital or print, logo should be versatile enogh to look good on anything.
Memorable – Logo must be impactful to be remembered by people.
Relevant – Logo should represent your actual work, so it should be meaningful enough to represent your business.
Standard Logo Design For your Brand... Logo That defines your Business!
You want people to instantly connect your logo with the memory of what company does. Here are few types of logo that you can choose from;
Monogram Logos (Lettermarks) – It consit of letters, usually initials of the companies like IBM, HP, UCN etc.
Wordmarks – Wordmarks also contains letter and are font based logos that represents abusiness name alone like Google, Coca-cola etc.
Pictorial Mark – Pictorial mark or logo symbol are basically the icons or graphical logos like Twitter, Apple etc.
Abstract Logog – It’s also a pictorial logo but represented by the abstract geometry of your business like adidas, pepsi etc.
Mascots – Mascot logo consist of Illustrated characters. More colorful, cartoonish and fun, you may represent yourself as your brand. Example KFC.
What is Logo Design?
Logo design is a process of symbolizing your organization. There are two types of logo Text and visual imagery, Text logo tells people the name of the company and visual imagery creates a visual symbol that represents your business.
Why logo is important?
Logo not only tells about ones business but also helps in building a strong trust among customers. Logo can make it easier for customers to understand which type of business you are running. No one can imagine business without Logo.
Who needs Logo Design?
Every business needs a Logo, even in todays world personal branding is on boom and they also symbolizes their name as a Logo. A logo doesn’t sell directly but it identifies your business.